Lush Linen
The Client
Lush Linen offers all the commercial laundry solutions that can fit a diverse range of businesses including hotels and motels, gym and fitness clubs, spas and retreat centers, beauty salons, and so on.
The Challenge
Lush Linen is a customer-driven laundry service committed to providing superior value by making its quality commitment and customer requirements their number-one priority. To help carry out their mission, they needed a website to strengthen their digital presence and reach out to new prospects to grow their business. They also wanted us to expand their clientele.
The Solution
In our first meeting, we listened to them carefully and understood what they exactly needed and our team got into action immediately.
We built a minimalistic, W3C-compliant website with very simple navigation. The site looked great on all mobile and tablet devices (responsive) and loaded at an amazing speed of 0.8 seconds. The overall performance score of the site by Google Page Insights is 98% which is fantastic.
The site had 4 simple menu items—Home, About Us, Services, and Contact Us and the call-to-action button, Contact Us on the home page. Overall, the site is clutter-free for the visitor with the message very concise and clear. The colour concept was shades of blue which was stress-free for the eyes.
Our SEO specialists got involved with the development of the website with their valuable insights about SEO best practices. The site was built on the latest SEO guidelines
Proper tracking codes such as Google Universal Analytics and Google Global Tag Manager were installed into the website to track the user behaviour on the site.
We were entrusted with e-mail marketing for Lush Linen. Our e-mail marketing specialists devised the most effective, customer-centric strategy to offer the relevant content to the audiences. It’s all started with understanding our customers first.
We did extensive research to understand the audiences falling into various stages of the customer life cycle such as awareness, consideration, purchase, retention, and advocacy. We crafted relevant marketing messages to align with the interest of the above-mentioned groups.
Thus we strengthened our relationship with our prospects pushing them from the awareness stage towards the purchase stage and then nurturing and retaining them.
The services we offered:
The Result:
- An elegant website with a clear and concise message
- A site well optimised for search engines to rank higher in search engines
- We were able to generate a considerable number of new leads through an effective digital strategy.
- We experienced a drastic increase in inquiries.
- Lush Linen was able to garner new clients.