Ologist
The Client
Ologist is a medical clinic located in Darwin, Australia that offers medical services in various medical specialties such as gastroenterology & hepatology, nephrology & general medicine, otolaryngology (ENT)/head and neck surgery, allergy & immunology, and dermatology & skin cancer.
The Challenge
The Ologist team, which was a start-up, approached us to create a strong digital presence for their business by building a website and reaching out to the target audience through it.
They also wanted to be able to track the performance of the website by collecting, reporting, and analysing the website data that help to drive strategy and improve the user’s experience.
The Solution
We built a W3C-compliant, minimalistic website optimised for mobile and tablet devices. The overall performance score of the site by Google Page Insights is 97% and the loading speed of the website is 0.8 seconds which is incredible.
The site has simple, user-friendly navigation with just 4 menu items – Home, About, Our Doctors and Contact Us and the red coloured, prominent call-to-action button, ‘’Contact Us’’ is located at the upper-middle part of the site.
We incorporated the brand colour across all the digital assets of the website to make it professional.
Our SEO experts have shared their knowledge to adopt SEO best practices in building the website.
The services we offered:
The Results
- A simple, clutter-free, SEO-friendly website.
- A responsive website well optimised for mobile, search, and social web.
- Ologist’s site visibility and engagement increased tremendously as a result of effective SEO strategies.
- There was a significant increase in the number of new patients.
- We could track and monitor the website’s performance due to the analytics installed.
- The website visitors increased manifold.