SEO expert: What they do and why your business needs an expert

SEO expert: What they do and why your business needs an expert

68% of online experiences begin with a search engine. Google currently holds 92.58% of the total search engine market share, followed by Bing, Yahoo!, Baidu, and Yandex. 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. 70% of online marketers say that SEO is better than PPC for generating sales.

With that said, you can understand the power of SEO for you online business. In this article, let’s look at 5 reasons to hire SEO professionals and how Faye Digital — a top digital agency in Melbourne — brings impressive results to businesses like yours.

SEO services: What to expect from a competent SEO professional

Even though Search Engine Optimisation (SEO) is an essential strategy for businesses to improve their online visibility, attract more traffic, and increase their revenue, it is a complicated and constantly changing field that requires expertise and knowledge to achieve maximum results. That’s where hiring a competent SEO professional comes in.

So, what can you expect from hiring a skilled SEO professional from Faye Digital for SEO services? Let’s take a look.

In-depth SEO audit

A capable SEO specialist will perform an in-depth SEO audit of your website to identify any technical or content issues that may be holding your website back. This includes analysing your website’s structure, content, and user experience to ensure that your website is search engine friendly.

Keyword Research

Keyword research is the foundation of SEO. A talented SEO expert will conduct thorough keyword research to identify the best keywords to target for your business. They will analyse the competition, search volume, and relevance to your business to determine the best keywords to optimise for.

On-page Optimisation

On-page optimisation involves optimising the website’s content to make it more search engine friendly. An experienced SEO strategist will ensure that your website’s content is optimised with the right keywords, meta tags, and descriptions to help search engines understand your website’s relevance to specific search queries.

Off-page Optimisation

Off-page optimisation involves building high-quality backlinks to your website to increase its authority and relevance to search engines. An accomplished SEO consultant will use a variety of tactics to build quality backlinks to your website, such as outreach, guest posting, and content marketing.

Page speed optimisation

Page speed optimisation refers to the process of improving the loading speed and overall performance of a website. It involves a range of techniques and strategies, including optimising images, minimising HTTP requests, reducing server response time, and leveraging browser caching. A faster loading speed not only improves user experience, but also contributes to better search engine rankings and increased conversion rates. Therefore, a knowledgeable SEO analyst will have page speed optimisation as one of their strategies.

Responsive website design

Responsive website design is an approach taken by a SEO ranker to build websites that adapts to the device and screen size of the user. It ensures that the content and layout of the website are optimised for various devices, including desktops, tablets, and mobile phones.

Regular monitoring and reporting

SEO is an ongoing process, and a seasoned SEO wizard will regularly monitor your website’s performance and make necessary adjustments to improve its performance. They will also provide regular reports to show the progress of your website’s SEO performance.

Communication and collaboration

A proficient SEO strategist will work closely with you to understand your business goals and create an SEO strategy that aligns with those goals. They will communicate with you regularly to keep you informed about the progress of your website’s SEO performance and answer any questions or concerns you may have.

How to find the best SEO professionals?

To achieve maximum success, you need to work with an experienced and reliable SEO professional. Here are some tips on how to find the best SEO professional for your business.

Determine your SEO goals

Before you start looking for an SEO professional, you need to determine your SEO goals. Do you want to increase your website traffic, improve your ranking on search engine result pages (SERPs), generate leads, or boost your sales? Having clear goals will help you to choose an SEO professional who has the skills and experience to help you achieve your objectives.

Check their portfolio

One of the best ways to evaluate the skills and experience of an SEO professional is to check their portfolio. Look for a professional who has worked with businesses that are similar to yours and have achieved good results. Ask for case studies, testimonials, and references from their past clients. This will give you an idea of their track record and the quality of their work.

Check their SEO knowledge

The best SEO professionals have a deep understanding of search engine algorithms and the latest SEO techniques. They should be able to explain complex concepts in a way that is easy to understand. Ask them about their approach to keyword research, link building, on-page optimisation, and content creation. A good SEO professional should also be familiar with local SEO, mobile optimisation, and social media optimisation.

Ask about their experience

Experience is a crucial factor when it comes to choosing an SEO professional. Look for someone who has several years of experience working in the field. An experienced SEO professional will be able to identify the challenges your website is facing and recommend the best solutions to overcome them. They will also be able to anticipate changes in search engine algorithms and adjust their strategies accordingly.

Look for someone who uses ethical SEO practices

There are many SEO professionals who use unethical or black hat SEO techniques to achieve quick results. However, these practices can harm your website’s reputation and get you penalised by search engines. Look for an SEO professional who uses ethical SEO practices, such as creating high-quality content, building high-quality backlinks, and optimising your website for user experience. They should also be transparent about their strategies and provide regular reports on their progress.

The best SEO professionals won’t promise immediate results. They will use strategies that take time to increase your site’s ranking.

Check their communication skills

Effective communication is important when working with an SEO professional. They should be able to explain their strategies, provide regular updates, and answer any questions you may have. Look for someone who is responsive, proactive, and has excellent communication skills. They should be able to understand your business objectives and tailor their strategies to meet your specific needs.

Consider their pricing

The cost of hiring an SEO professional can vary depending on their experience, skills, and the scope of the project. Some professionals charge by the hour, while others charge a flat rate for the entire project. Look for someone who offers a reasonable price for their services and provides a clear breakdown of their fees. Avoid professionals who offer unrealistic promises or quotes that are too good to be true.

Beyond SEO: other digital marketing strategies to consider

SEO is only one piece of the big puzzle—the overall online growth of your business. But if you are looking for a 360 growth, you need to involve other pieces of the puzzle such as website design, content creation, website maintenance, social media marketing, email marketing, pay-per-click (PPC) advertising, branding, reputation management, and public relations and combining different services such as SEO, website design, content creation, and social media marketing.

Overall, it is essential for businesses to not rely solely on SEO and to invest in other services that can complement and enhance the overall marketing strategy.

That’s why choosing a full-service digital company like Faye Digital can help you maintain cohesiveness in your campaign, as all aspects of it are managed in one place, eliminating the need to engage multiple companies. This approach can enhance your overall strategy and enable you to work with a top-notch SEO consultant who can help your business thrive online, especially if you seek out a company that provides additional services beyond just SEO.

Some common questions you must ask your SEO professional before hiring

  • Can you provide references or case studies from past clients to demonstrate your success in improving website rankings?
  • What is your approach to conducting keyword research and identifying opportunities for optimising website content?
  • How do you plan to measure the success of the SEO campaign and what tools do you use to track progress?
  • What are the potential risks involved with implementing SEO strategies, and how do you mitigate those risks?
  • How do you stay current with changes to search engine algorithms and updates to SEO best practices?
  • How do you communicate progress and updates to clients, and what is your preferred method of communication?
  • What is your experience in working with websites in our specific industry or niche?
  • How do you work with other digital marketing channels, such as social media or paid search, to create a cohesive strategy?
  • Can you provide an estimated timeline for seeing results from the SEO campaign?
  • What is your pricing structure and what services are included in your SEO packages?

Asking the above questions will give you insight into a company and determine if they are a good fit for your business and SEO goals.


Finding the best SEO professional/SEO agency for your business requires some research and careful evaluation. Look for someone who has a deep understanding of SEO, a good track record, and uses ethical practices. They should also be able to communicate effectively, provide regular updates, and offer a reasonable price for their services. By following these tips, you can find an SEO professional who can help you achieve your digital marketing goals.

Partner with the right team of SEO professionals today

As a comprehensive digital marketing agency, we at Faye Digital in Melbourne excel in crafting tailored SEO strategies. Our team is dedicated to elevating your website’s rank through organic means and boosting your online traffic. If you’re eager to generate more organic traffic for your business, connect with us online or dial 03 7046 4688 to discuss your digital growth with one of our specialists.