Google Analytics (GA4) training for marketing success 

Google Analytics (GA4) training for marketing success 

If you’re looking to improve your website’s performance and gain deeper insights into user behaviour, Google Analytics is an indispensable tool. Google Analytics 4 (GA4) is the latest version of the popular analytics platform, and it’s designed to help you understand your audience even better than before. If you’re looking for Google analytics (GA4) training, Faye Digital can help.

What is Google Analytics 4?

Google Analytics 4 is the latest version of Google Analytics. It’s designed to provide businesses with more powerful insights into user behaviour and customer journeys. Unlike previous versions of Google Analytics, which were based on sessions and pageviews, GA4 is event-based. This means that it tracks user interactions with your website, including clicks, scrolls, and other actions. By understanding these interactions, you can gain a thorough insight of your users and how they interact with your site.

Why consider GA4 training?

If you’re already using Google Analytics, you might be wondering why you need to upgrade to GA4. The answer is simple: Google has announced that Google Analytics 4 is their next generation measurement solutions and is replacing its current version, Universal Analytics. On July 1, 2023, standard Universal Analytics properties stopped processing data and Google urges the users to make a switch to Google Analytics 4 as soon as possible.

Beginning in March 2023, if you haven’t already created a GA4 property, Google will create one for you based on the settings in your Universal Analytics property, unless you opt out.

GA4 offers more powerful insights than previous versions of Google Analytics. By tracking user interactions, you can gain a deeper understanding of your users and what they do on your website. This can help you identify areas for improvement, such as where users are dropping off or where they’re spending the most time. GA4 also includes advanced machine learning capabilities that can help you identify patterns and trends that might be difficult to spot otherwise.

However, GA4 is also a more complex platform than previous versions of Google Analytics. It requires a different approach to tracking and analysis, and it can take some time to get used to. This is why GA4 training is so important. By learning how to use GA4 effectively, you can make the most of its powerful features and gain valuable insights into your users.

What can Faye Digital offer? 

We are a digital marketing agency based in Melbourne. We specialise in helping Australian businesses improve their online presence through effective digital marketing strategies. As part of our services, we offer GA4 implementation and training. Our GA4 training covers everything from the basics of setting up GA4 to advanced tracking and analysis techniques. We can also provide customised training to meet your specific needs.

Our GA4 training is delivered by experienced digital marketing professionals who have extensive experience with Google Analytics. We can help you understand how to use GA4 to gain valuable insights into your users and improve your website’s performance. We’ll also provide ongoing support to help you get the most out of GA4.

What you will gain from Google Analytics 4 training by Faye Digital

  • Google Analytics 4 implementation
  • Mastering Google Analytics 4
  • Identifying the significant reports
  • Testing the knowledge through quizzes
  • Developing the ability to make informed data-driven decisions
  • Utilising Google Analytics to measure and enhance website performance
  • Establishing goals to measure business success
  • Monitoring the outcomes of specific marketing initiatives
  • Segmenting data to unearth valuable business insights
  • Configuring e-commerce tracking
  • Implementing event tracking
  • Identifying the sources and channels that generate the highest quality traffic
  • Determining the most popular pages on the website

Other related services we offer

Google Analytics audit

A comprehensive review of your Google Analytics account to identify issues and opportunities for improvement.

Analytics tracking setup

Setting up tracking codes on your website to track user behaviour, traffic sources, and conversions.

Custom analytics dashboards

Creating custom dashboards to provide you with a more meaningful and actionable view of your website’s performance.

Performance analysis

Analysing website data to identify key metrics and insights that can help you optimise your website for better performance.

Conversion Rate Optimisation (CRO)

Using data from Google Analytics to identify and address issues that are preventing website visitors from converting.

Data analysis and reporting

Analysing website data to generate reports that provide valuable insights into website performance and help you make informed decisions.

Tag management

Implementing and managing tag management solutions such as Google Tag Manager to streamline data collection and improve data accuracy.

E-commerce analytics

Providing insights into how customers interact with your online store and identifying opportunities to improve conversions and revenue.

Why choose Faye Digital as your Google Analytics partner

The following are some of the reasons why you must choose Faye Digital as your partner for Google Analytics 4 .

Customer-centric approach

As a customer-centric agency, we focus on understanding the unique needs of our clients and tailoring your services to meet those needs. This means that our Google Analytics 4 training is customised to the specific requirements of each participant.


We have a team of experienced digital marketers who have been working with Google Analytics for years. This means that we have a deep understanding of the platform and can provide valuable insights and tips that can help participants make the most of the tool.

Practical training

Our Google Analytics 4 training is designed to be practical and hands-on, with you learning by doing. This means you will have the opportunity to apply what you have learned in real-life scenarios and get feedback from experienced trainers.


Faye Digital offers both in-person and online training options, making it easy for you to choose the option that best suits your needs.


Faye Digital has a strong reputation in the industry for providing high-quality digital marketing services. This means that you can trust that you are learning from a reputable and trusted source.

Overall, our customer-centric approach, experience, practical training, flexibility, and reputation make us an excellent choice for anyone looking for Google Analytics 4 training.


Google Analytics 4 is a powerful tool that can help you gain deeper insights into your users and improve your website’s performance. However, it can also be a complex platform to navigate. Our experienced team can provide you with the knowledge and skills you need to make the most of GA4 and improve your online presence. Simply call us on 03 70464 688 for any Google Analytics training or any other services.