14 awesome digital marketing trends you need to know for 2023
As customers become more knowledgeable about the products and services they buy, there’s also a global crisis in the people’s standard of living that forces the brands to plan for 2023.
That means it’s more important for brands to be transparent and research or tweak their strategy in the coming year, 2023. It also means that marketers need to keep an eye on the trends coming down the line so they can take advantage of any new developments.
Here are some of the biggest trends impacting digital marketing that can help grow your success.
1. The Metaverse
The Metaverse is a digital environment complete with augmented reality and virtual reality technologies that will change how we connect, communicate, and access information and experience life in ways we could not in the physical world.
Companies like Amazon, Facebook, Microsoft, and Google have already created their virtual world and plenty of big countries are experimenting with it.
While these companies are not clear about ROI from Metaverse, it is high time for you to take a plunge and experiment with it.
2. Artificial Intelligence
It has come to the point where digital marketing cannot exist without artificial intelligence (AI). Integration of AI in all the channels of digital marketing has been a trend over the recent few years. Right from the social media posts you engage with every day, to the search results you see in a search engine, and the ads you see while browsing—all have one thing in common. That is, the artificial intelligence that works behind them all. Thus, AI is making marketing smarter, connecting consumers to the exact right products and messages.
As a marketer, you need to dig deeper into how AI is changing the core aspects of digital marketing and devise your content strategies accordingly.
3. Customer experience
A satisfying customer experience (CX) is vital for business success. It’s also a moving target — and more difficult to deliver every year. CX trends present both high-risk challenges — and high-growth opportunities — for every digital vendor. Get it right, and you can win and retain an impressive amount of audience. The most up-to-date strategies for your 2023 success are as follows:
- The growth of chatbots in CX
- Expansion of omnichannel experiences
- More scrupulous data security
- CX helps your brand stand out and build trust
- Predictive analytics makes a mark on CX
- Smarter real-time data technology
4. Short videos
TikTok and Instagram Reels are gaining popularity among consumers and there is no doubt that this format is going to stay and grow. If you want to acquire new customers, you need to be present in the channels and formats where your customers hang out.
Moreover, short video formats are being integrated into social media management tools and schedulers, which will make it easier for companies to plan and post next year. If you haven’t been active in these formats, there is no better time than now.
Start posting and experimenting with short video content and make your journey toward success on these incredible platforms.
5. Influencer marketing
Influencer marketing is when a brand enrols influencers who have established credibility and an audience on social media platforms to discuss or mention the brand in a social media post. Influencer marketing has been on the rise for years, and this trend will only continue.
As the advertising landscape becomes more and more competitive, businesses are forced to find new ways to get in front of their target audiences.
You need to research opportunities to integrate influencers into your marketing plan for next year. Conduct a study on how your competitors or other industries are harnessing influencers to grow results.
6. Embrace LinkedIn as a B2B channel
LinkedIn hosts more than 600 million professional profiles, which means nearly an unlimited supply of network connections. It is expected to account for 25% of business-to-business (B2B) advertising in two years.
There is a growing opportunity for businesses to use the platform for growth. LinkedIn will only continue to grow and the opportunity will only get bigger.
It is time for you to fall in love with this incredible platform and devise new strategies around this platform.
7. Marketing automation: Customer data platform (CDP)
A customer data platform (CDP) collects and unifies first-party customer data from multiple sources to build a single, coherent, complete view of each customer. It then makes that data available to marketers to create targeted and personalised marketing campaigns which will provide omnichannel experiences that drive more revenue for your business.
8. SEO: Google algorithm updates
When it comes to upgrading its algorithm, Google will never stop. It keeps improving its algorithm continuously. So why are algorithm updates an SEO trend? Because Google has shifted its focus to providing a great user experience.
If you want to rank well in 2023 and beyond, you need to develop high-quality, user-focused content (as demonstrated by the Helpful Content Update) that answers someone’s question and satisfies them by providing as much value as possible.
So, take time this year to create brand-new, engaging content and update your old content published a few years before.
9. PPC: First-party data
Google has announced that it will stop the use of third-party cookies in Chrome by the end of 2024. If your business needs to prepare for this move, you must have a system for collecting first-party data and storing it, then you can use it in ad campaigns and more.
Start by auditing your existing marketing technology (Martech) stack. If you lack an established stack, consider researching the tools and platforms your business will need to build marketing campaigns powered by first–party data.
10. Content marketing: Video marketing
With a large number of video creation tools storming into the market, video creation has become easier for companies. With powerful videos you can create a new channel to connect with your audience and improve communication with those members that prefer video over text when learning, researching, or even buying. You can even personalise your videos.
Use the data from your multi-channel marketing to find out where and when your audience is active on the web. Meet them where they are with videos and ads and guide them to go to the next stage of the sales funnel.
Assume you are a shoe company. Let us say you notice a lot of questions about the best running athletic shoes. You can use this info and create a page with all the necessary information with a video to answer their questions and optimise the page for the keyword, “best running athletic shoes”. When potential customers search for the keywords, “best running athletic shoes” your page will show up in a top position of the search results and thus more and more people will find your page and convert.
11. Web design: User experience (UX)
Every $1 invested in UX results in a return of $100 (ROI = 9,900 percent). These statistics are amazing.
Moreover, with large companies like Google constantly increasing their focus on UX, it has become indispensable for companies to rethink their site’s design and usability. Some of the factors you must include as a UX update are:
- Adopting a responsive web design so that your website will look good in all types of devices.
- Enhancing your site speed so that users can load and browse your site quickly.
- Create designs that contain great and structured content.
12. Social media: Social media shopping
Digital marketing prediction for the next 2023 focuses on social media shopping. Analysis from Kepios shows that there are 4.74 billion social media users around the world in October 2022, equating to 59.3 percent of the total global population.
Social media user numbers have continued to grow over the past 12 months too, with 190 million new users joining social media since this time last year.
Platforms like Facebook Marketplace for business have allowed people to purchase directly from social sites. Streamlining conversions and boosting online sales have become easier with social media shopping.
13. Opt-in channels: Email marketing
Email marketing has come back from being dead to rise like a phoenix from the flames. The truth is, even as new marketing channels popped up, email never died.
In fact, in 2020, conversion rates for promotional campaigns ended the year at 6.5%, an increase of 111% year-over-year, while automated messages ended at 30%, a 95% lift.
As consumers increasingly turned their attention to online shopping during the pandemic, email’s performance only continued to improve, showcasing the potential of opt-in channels.
14. E-commerce marketing: Mobile-first indexing
As of 2022, there are roughly 6.65 billion smartphone users across the world. That’s 86% of the global population. As of 2022, 62.06% of website traffic comes from mobile devices. This is one reason why you should optimise your online store for mobile users.
The second reason is ― Google predominantly uses the mobile version of a site’s content, crawled with the smartphone agent, for indexing and ranking.
So, if you have a mobile- and user-friendly website, plus a compelling product or service, you are already on your way to success.
Conclusion: Seek the guidance from the experts
If you think you need the help of a renowned digital marketing agency to step into the new year 2023, talk to us. Faye Digital is a Melbourne-based digital marketing agency with an innovative team of digital and IT experts who have the adequate knowledge and experience to lead your business to exponential success. Check out the services we offer. Call us on 03 7046 4688 or contact us to promote your business online.